Headlime provides you with a huge selection of different copy you can use for your project, perfectly tailored to you. In order to achieve this, it's essential that the copy matches your offer. What is your product? What is it called? Who is your audience? What do they want to achieve?

Headlime lets you customize the generated copy with the answers to these questions. We call these variables.

What are variables?

Variables are most easily explained using a simple example. Take a look at this headline:



This is a strong, effective headline. However, the Desired Outcome needs to be filled in with the desired outcome of your audience. Here, we call the Desired Outcome a variable.

So simply put: a variable is a part of the copy that needs to be filled in with what's applicable for you. Within Headlime, variables that haven't yet been filled out can be identified by the fact they're in curly brackets, like {Desired Outcome} in the example above.

Headlime allows you to simply fill these variables out in a list. Once entered, Headlime will then automatically insert them everywhere they should go.

How do I use variables?

When working with templates and documents, you can find all variables in a list on the right side of the screen.



Here, you can fill out all the variables you want to use. You can fill them all out ahead of time or fill out the ones that are needed for the content you want to use. This is completely up to you.

Filling out a variable is simple:

Look for the variable you want to edit, either by scrolling through them or using the search feature.



Delete the default text already in the field and enter your variable



And done! Your new variable will now be entered everywhere it's needed.

Noticed how the first headline is our previous example?

Want to change a variable later? Simply go back to it and change it. Easy as pie.

When a variable is entered, it's automatically saved to the current project. This means that if you close Headlime, and at a later point you open the same project, all the variables you've entered will be there ready to go.

NOTE: Linguistics and grammar are complicated. Because of this, it's possible the variable you've entered may not fit perfectly in every template available. That's unfortunately just the nature of language. Make sure you read your copy through before you use it, and if need be, change the language a little to make it all flow properly.
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